Titan approached us needing a brand strategy that would require four different logos to work in multiple languages. Their business focuses on a diverse set of services and each sub brand needed it's independence and familiarity. There were also cultural concerns as Titan would be doing business in Europe and the Middle East.
Taking these factors into account we created several concepts that were presented to the client. During the design discussions we began to sharpen the focus of the mark. We standardized the text forms and created four distinct icons that illustrated the essence of each Titan business segment. We supplied their internal team with files that could be implemented across all relevant touch points.