Lake Austin Eye founder Dr. Gina Cottle believes vision is the portal through which we experience life, and that sentiment drives her passion for bringing exceptional eye-care to her Hill Country practice. Equipped with the most advanced yet well-tested technology, Lake Austin Eye stays on top of the rapidly changing ophthalmology field to provide its clients with the most effective treatments available. From routine eye exams and LASIK to complicated surgeries, transplants and beyond, Lake Austin Eye knows vision.
When Lake Austin Eye approached Sundaram about updating their website design to match their brand, search engine optimization was a high priority. So, as with many of our clients, we worked a parallel path to deliver a design that would engage users while ensuring the site was performing as best it could in search engines. Given the nature of their business, we knew that Lake Austin Eye needed a focus on local search. Our digital marketing team fashioned a plan that not only covered site structure, content, and link building, but included local profile optimization and additional focus on relevant geo-terms. Rather than going after generic searches like "Lasik surgery," we focused our efforts on driving quality, local traffic that would result in actual patients.
After providing HTML markup guidance during the web development process, Sundaram provided targeted keyword research to be leveraged as a point of truth for performance. We used that insight to make strategic content recommendations and updates, always ensuring that content was useful and engaging to consumers, not just search engines. We then created a baseline report that would serve as our litmus test for reporting on future performance.
As always, Sundaram offered complete transparency, providing monthly reports and insights. Within 90 days, Lake Austin Eye had improved from 15 keyword listings in the top 3 and 46 page one organic search results in Google, Yahoo!, and Bing to 81 top 3 listings and 142 first page results! Plus, they enjoyed a 29% increase year-over-year in organic search traffic.