Renewal, hope... a sense of independence. These are the tenets of what Geriatric PM&R wants to provide to their patients. The identity for this new healthcare provider needed to reflect those goals and also transcend the traditional medical logo archetype. The spirals that come together to create the iconography are symbolic of the progressive relationship between the patients and the interdisciplinary team of physicians and staff. a collaborative endeavor working together to reach independence. Not only is the logo vibrant and energetic, it offers clear communication within its clean typography.