This local cafe has been in operation for 15 years. They decided it was time to overhaul their brand. They are redoing their interiors, redesigning their website and of course they wanted a new logo. Not just just their name in a new font, they wanted a character, a personification of the youthful atmosphere they wanted to convey. We created a flexible logo family that features rotating characters and a color palette that can be adjusted to fit whatever medium is being used.